• “Every Englishman likes dresses.”David Bowie
  • “A woman without perfume is a woman without a future.”Coco Chanel
  • “The way to research is to attack the facts at the point of greatest astonishment.”Celia Green
  • “Language is the main instrument of man’s refusal to accept the world as it is...Ours is the ability, the need, to gainsay or ‘un-say’ the world, to image or speak it otherwise.”George Steiner
  • “Why would we [sell out to big business] when we can remain independent and evolve with integrity and without compromise?”Dennis Paphitis
  • “Movies will make you famous; Television will make you rich; But theatre will make you good.” Terrence Mann
  • “Modern luxury is time and experience. You remember an experience more than an item of clothing.”James Brown
  • “The theatre should reveal to us who we are.”Eugene O’Neill
  • “Fashions fade, style is eternal.”Yves Saint Laurent
  • “One should either be a work of art, or wear a work of art.”Oscar Wilde
  • “The better dressed the Prince of Wales, the less suited he is to the throne.”James Sherwood
  • “To take an audience seriously means making demands on it of a serious nature. There are people who wish to be stretched, challenged, even depressed by a work of art, and who will make considerable efforts to experience those things.”Howard Barker
  • “My driving ambition is to let everyone else in on all the cool stuff that’s going on. The tragedy of academia is how much fascinating stuff never gets outside the walls of academia...”Malcolm Gladwell


MENS_FASHION_TOUR_175I give tours of St. James’s and Mayfair and I also give talks on plays and host question-and answer sessions at Jermyn Street Theatre, where I am the Education and Development Officer. 

To support my work at the theatre, I began giving the tour called The Jermyn Street Experience in April 2014.  The tour proved so popular and it so stimulated my interest in the history of men’s fashion that I decided to research the histories of Savile Row, St. James’s Street, the Arcades and Sackville Street — their traditional shops, their royal, political, military, scientific and literary celebrities and, most importantly, what those celebrities wore and why they wore it.  I now am able also to offer The Savile Row Tour, which looks deeply into the art of fine tailoring.

My tours are, to a significant degree, devoted to the appreciation of fine menswear and men’s accessories.  But every Hollywood film star and British spy and all the especially colourful business that has occurred over three and half centuries is, I think, worth learning more about to help create a better understanding of the area and how it came to hold its unique status in London today.

Mastering the deep history of a few streets plus the individual shop histories and the histories of the exquisite products on offer is proving an exciting, ongoing challenge.  I very much hope that the opportunity my tours provide to learn more about Jermyn Street will also encourage people to discover the delights of what is on offer at Jermyn Street Theatre.  

Regarding my past theatre work, I have given talks and written articles and programme notes on dozens of plays, all of which are listed here under Theatre Talks.  My programme notes are published here in full as well.  I would love to hold casual introductory discussions on plays currently produced at Jermyn Street Theatre or indeed any theatre in London with private groups (as few as one or two people even).  Simply contact me and ask.

Copyright © 2017 Dr Cindy Lawford PhD
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